Direct and no frills
Instead of putting up bureaucratic hurdles, we maintain flexibility within the framework of professional structures. This helps us to keep the complex matters simple, to rely on the high level of competence of our employees, and to promote lively cooperation.
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We place value on flat hierarchies and direct lines of communication. Speed is a crucial factor for success in the private label business. Sometimes it only takes 3 months for the initial idea to be brought to the market.

This is only possible if all those involved work together. In this respect, our actions are shaped above all by team spirit, dedication and enthusiasm coupled with pragmatism and an entrepreneurial way of thinking.