At PLMA 2017 on May 16th and 17th, Gropper will again show what the Bissingen-based private label specialist represents: future-proof innovation, diverse solutions in packaging, marketing, and logistics, as well as creative product concepts that impress both trade professionals and consumers. In 2017, Gropper invite visitors to the largest international trade fair in the “World of Private Labels” directly into the Fridge of the Future. Great ideas and delicious milk, juice, and coffee products, as well as approaches to the digitisation of packaging, are front and centre in Amsterdam. The new “Future Fridge” showcase is distinguished by an innovative and fresh design. Here, Gropper show visitors how the privat label specialist identifies trends and develops market-ready products with real differentiation potential. Consultation with trade partners is another key element of success in this regard. This know-how is also reflected in the three Gropper products being presented at PLMA’s “New Product Expo”.
Diversity in the refrigerator aisle – seizing opportunities
“The markets we are engaged in are, without a doubt, quite saturated, which is why we focus clearly on innovation and diversity. As a trade partner, we aspire to use this as an opportunity to excel in various product groups and benefit from current trends. Thus so we lead the way, introducing new products with real differentiation capacity into European markets, both for and with our trading partners,” says Christian Oppitz, General Manager of Marketing and Sales at Gropper. This aspiration has distinguished the Bissingen-based company for years, and forms the basis for the market success of its dairy products, coffee drinks as well as smoothies and not-from-concentrate juices. An optimised supply chain and state-of-the-art production technologies are additional success criteria for every product that leaves the production line.
Gropper shapes markets – through quality and innovation
Gropper identify relevant market trends such as convenience, reduced sugar, and animal welfare to ensure that their products catch on with consumers. “The diverse requirements of the market are also reflected in our organisation. The innovation workshop that we established two years ago is a significant part in helping us meet the challenges at the highest level of quality,” says Christian Oppitz. In the Gropper innovation workshop, employees from various departments work on new product concepts – with the support of prestigious institutes. Smoothies, with or without the unicorn, along with TopCup ideas are just some of Gropper’s innovative hits. Market response to Gropper´s Coffee + Cookie, a concept developed in the innovation workshop, has been particularly enthusiastic. Gropper also continue to develop their products with regard to digitisation. At the Gropper booth, the privat label specialist shows how innovative augmented reality technologies can be used in the world of brands, bringing its own packaging to life.
Super Smoothies at the New Product Expo
Antioxidant, Defence, and Energy. These are the names of the new Super Smoothies presented by Gropper at this year’s “New Product Expo”. The fruit-and-vegetable smoothies have been fortified with extra vitamins, supporting a “healthy diet on the go”. With this type of innovation, Gropper manage to seize a spot in the fridges of tomorrow for their diverse range of products.